• Branded merchandise
  • Specialist print procurement
  • Campaign posters
  • Compelling print
CASE STUDY

Virgin Active

We’re a big fan of the Virgin Active brand, for obvious reasons. It’s a business that embraces print as much as digital, and ICE PLUS alongside it’s Creative Agency ICE, can provide creative support on both fronts. Our reactive print procurement and merchandise team can source from a huge range of suppliers, helpint Virgin Active get a highly reactive and proactive service

Virgin Active is a global chain of health clubs. In the UK alone, it has 46 clubs in locations up and down the country, all with an essential need for print materials. In this highly competitive sector, being able to respond quickly is crucial to delivering a successful marketing strategy.

The ICE PLUS team is responsible for supplying the clubs with a variety of printed collateral, including but not limited to leaflets, posters, point of sale and exhibition stands. We pride ourselves on our quick turnaround times; delivering high quality work to any club within even the shortest turnaround. As a result, the team at Virgin Active can be confident that no matter how short notice, they’ll get exactly what they’re after.

NEXT CASE STUDY
  • Branded merchandise
  • Specialist print procurement
  • Campaign posters
  • Compelling print